Joint Doctoral Degree in Marketing and Psychology

The Joint Doctoral Degree in Marketing and Psychology is offered to students engaging in study between the two departments. This program adds to the interdisciplinary nature of education at Penn and provides students a unique opportunity to get rigorous training in both disciplines along with a competitive advantage on the job market. For Marketing students, the joint degree will offer systematic exposure to the basic discipline. For Psychology students, the joint degree will offer training in consumer behavior research.

Requirements to enter the program are as follows:

(1) Apply and be accepted to a primary “home” department, and (2) Once accepted, apply to the joint program. Submit the following materials to the Director of the Joint Program, currently Barbara Mellers ( a) CV; b) Letter of application expressing interest in the program, what you would like to study, how the degree will help you; c) Transcripts; d) Letter of good standing from home department. For new students (first year) from either program, this is not necessary. For students who have been in a program for one year or more, get a letter from the Director of Graduate Studies from your home department.

*Note: After students have been admitted into the Joint PhD program, they will receive the Degree Requirements Checklist. Students will meet with their advisor annually to go over the Degree Requirement Checklist. A student who wishes to pursue the joint degree will have more requirements than a student in either department, but greater flexibility in the timing of courses and exams to manage those requirements.

Academic Requirements are 15 CUs-Marketing Students, 20 CUs-Psychology Students

§ 4 CUs of Marketing Courses

MKTG 9400/9410 (1 CU) – Measurement and Data Analysis in Marketing

MKTG 9420/9430 (1 CU) – Research Methods in Marketing

MKTG 9500 (.5 CU) – JDM Perspectives on Consumer Behavior – Part A

MKTG 9520 (.5 CU) – Information Processing Perspectives on Consumer Behavior – Part

MKTG 9540 (.5 CU) – Economic/OR Models of Marketing – Part A

MKTG 9560 (.5 CU) – Empirical Models in Marketing – Part A

§ 3 CUs Supervised Research (Psychology 6990)—in 2 consecutive semesters (1 CU in one semester and 2 in the other)

§ 3 CUs Psychology Proseminars (.5 CU each) – distributed equally from Mind, Brain, and Individual/Groups areas

§ 2 CUs Statistics courses, including Psychology 6120 (cross-listed with STAT 5010)

§ 1 CU Economics Course – Students are required to take one of the following Economics Sequences:

ECON 7010 (1.0 CU) and ECON 7110 (1.0 CU) - Microeconomic Theory I & II OR

ECON 6100 (1.0 CU) - Microeconomic Theory and ECON 6110 (1.0 CU) – Game Theory and Applications, OR

BEPP 9500 (1.0 CU) - Managerial Economics 

§ Marketing Qualifying Exam done in the year when most marketing courses are taken--typically Year 1 or Year 2

§ Psychology 6990 Research Paper – to be completed during the period that a student takes 3 Psych 6990s.

§ Psychology Qualifying Exam consisting of two research papers and an oral defense

§ 2 Research Papers for Marketing* *Note: The two Marketing research papers can also be used to fulfill the PSYC 6990 and 1 of the Psychology Qualifying exam papers.

§ TA duties in accordance with the home department expectations

§ Dissertation with two committee members from each department and Advisor from Home Department. As a Joint Degree student approaches dissertation status, please be sure to review all dissertation formatting policies between both programs.

§ 7 CUs Electives or Independent Studies (Psych 9990) for Psychology Students only

§ 2 CUs Electives – for Marketing Students only

*Note: The University does not allow students to triple count courses for multiple degrees (i.e. you cannot count a course toward your Masters course of study, PhD and Joint course of study PhD) Any questions can be sent to Gidget Murray, Wharton Doctoral Director w(