Joint Doctoral Degree in Marketing and Psychology

The Joint Doctoral Degree in Marketing and Psychology isoffered to students engaging in study between the two departments. This program adds to the interdisciplinary nature of education at Penn and provides students a unique opportunity to get rigorous training in both disciplines along with a competitive advantage on the job market. For Marketing students, the joint degree will offer systematic exposure to the basic discipline. For Psychology students, the joint degree will offer training in consumer behavior research.

Therequirements to enter the program are asfollows:
(1) Apply and be accepted to a primary “home” department
(2) Apply to the secondary program (i.e. the program not providing financial support). 
 
Below are the required application materials to be emailed to Barbara Mellers (mellers@wharton.upenn.edu)
·         CV
·         Letter of Application expressing interest in the program, what you would like to study, how the degree will help you.
·         Transcripts
·         For students applying to the Marketing department as their secondary program, please submit letter of support and good standing from the Psychology program director. 
·         For students applying to the Psychology department as their secondary program, please submit letter of support and good standing from the Marketing PhD Coordinator, Barbara Mellers.
 
*Note:Once students have been admitted into the joint degree program, they will receive the Degree Requirements Checklist.  Students will meet with their advisor annually to go over the Degree Requirement Checklist.  A student who wishes to pursue the joint degree will have more requirements than a student in either department, but greater flexibility in the timing of courses and exams to manage those requirements.
 
Academic requirements include:
§  4 CUs of Marketing Courses
·         MKTG 9400/9410 (1 CU) – Measurement and Data Analysis in Marketing
·         MKTG 9420/9430 (1 CU) – Research Methods in Marketing
·         MKTG 9500 (.5 CU) – Judgment and Decision Making Perspectives on Consumer Behavior – Part A
·         MKTG 9520 (.5 CU) – Information Processing Perspectives on Consumer Behavior – Part A
·         MKTG 9540 (.5 CU) – Economic/OR Models of Marketing – Part A
·         MKTG 9560 (.5 CU) – Empirical Models in Marketing – Part A
§  3 course units of Supervised research (Psychology 6990)—taken in 2 consecutive semesters (1 CU in one semester and 2 in the other)
§  3 Psychology Proseminars (.5 CU each) – distributed equally from Mind, Brain, and Individual/Groups areas
§  2 Statistics courses, including Psychology 6110 (cross-listed with STAT 5010)
§  1 Economics Course Sequence – Students are required to take one of the following Economics Sequences:
·         ECON 7010 (1.0 CU) and ECON 703 (1.0 CU) - Microeconomic Theory I & II OR
·         ECON 6810 (1.0 CU) - Microeconomic Theory and ECON 6820 (1.0 CU) - Game Theory and Applications OR BEPP 9500 (1.0 CU) - Managerial Economics 
§  Marketing Qualifying Exam done in the year when most marketing courses are taken--typically Year 1 or Year 2
§  Psychology 6990 Research Paper – to be completed during the period that a student takes 3 Psych 6990s.
§  Psychology Qualifying Exam consisting of two research papers and an oral defense
§  2 Research Papers for Marketing* *Note: The two Marketing research papers can also be used to fulfill the PSYC 6990 and 1 of the Psychology Qualifying exam papers.
§  TAing in accordance with departmental expectations
§  Dissertation with two committee members from each department and Advisor from Home Department. As a Joint Degree student approaches dissertation status, please be sure to review all dissertation formatting policies between both programs.
 
*Note:TheUniversitydoesnotallowstudentstotriplecountcoursesformultipledegrees (i.e. youcannotcountacoursetowardyourMasters,courseofstudy PhD,and joint courseof studyPhD).Any questionscanbesentto Gidget Murray, Wharton Doctoral Director,(gmurray@wharton.upenn.edu)