Joint Doctoral Degree in Marketing and Psychology

Joint Doctoral Degree in Marketing and Psychology.pdfThe Joint Doctoral Degree in Marketing and Psychology is offered to students engaging in study between the two departments. This program adds to the interdisciplinary nature of education at Penn and provides students a unique opportunity to get rigorous training in both disciplines along with a competitive advantage on the job market. For Marketing students, the joint degree will offer systematic exposure to the basic discipline. For Psychology students, the joint degree will offer training in consumer behavior research.  The requirements for the program are as follows:

(1) Apply and be accepted to a primary “home” department

(2) Apply to the secondary program (i.e. the program not providing financial support).  For student’s applying to the Wharton School as their secondary program, students should email the Associate Director their vita, a letter or application, their transcripts, the “Plan of Study" form, and a letter of support from the program director. 

 *Note: Once students have discussed the program with the program director, they should proceed in completing the “Plan for Individualized Joint or Dual Degree” and obtain signatures.  Once the form is completed and signed at the Wharton School, return the form to the Psychology Department for signature and request for the form to be returned to SAS Graduate Division for processing.

(3) A student who wishes to pursue the joint degree will have more requirements than a student in either department, but greater flexibility in the timing of courses and exams to manage those requirements.

Requirements include:

  • 4 CUs of Marketing Courses3 CUs of Supervised Research (PSYC 699) - taken in 2 consecutive semesters (1 CU in one semester and 2 in the other)

    • MKTG 940/941 (1 CU) – Measurement and Data Analysis in Marketing
    • MKTG 942/943 (1 CU) – Research Methods in Marketing
    • MKTG 950 (.5 CU) – Judgment and Decision Making Perspectives on Consumer Behavior – Part A
    • MKTG 952 (.5 CU) – Information Processing Perspectives on Consumer Behavior – Part A
    • MKTG 954 (.5 CU) – Economic/OR Models of Marketing – Part A
    • MKTG 956 (.5 CU) – Empirical Models in Marketing – Part A
  • 3 CUs of Supervised Research (PSYC 699) - taken in 2 consecutive semesters (1CU in one semester and 2 in the other)

  • 3 CUs of Psychology Proseminars - distributed equally from Mind, Brain, and Individual/Groups areas

  • 2  CUs of Statistics, including PSYC 611 (cross-listed with STAT 500)

  • 1 Economics Course Sequence - Students are required to take one of the following three Economics sequences: Marketing Qualifying Exam done in the year when most marketing courses are taken - typically Year 1 or Year 2

    • ECON 701 (1.0 CU)  and ECON 703 (1.0 CU) - Microeconomic Theory I & II OR
    • ECON 681 (1.0 CU) - Microeconomic Theory and ECON 682 (1.0 CU) - Game Theory and Applications OR
    • BEPP 950 (1.0 CU) - Managerial Economics
  • Marketing Qualifying Exam done in the year when most marketing courses are taken - typically Year 1 or Year 2
  • PSYC 699 Research Paper – to be completed during the period that a student takes 3 PSYC 699s.

  • Psychology Qualifying Exam consisting of two research papers and an oral defense

  • 2 Research Papers for Marketing*

  • Teaching assistant responsibilities in accordance with departmental expectations

  • Dissertation with at least one committee member from each department and Advisor from Home Department

 

(4) Joint Degree students approaching dissertation status, should be sure to review all dissertation formatting policies between both programs and have both departments sign your title page, Form 152, and form 153 prior to your dissertation deposit.

 **Note: The two Marketing research papers can also be used to fulfill the PSYC 699 and 1 of the Psychology Qualifying exam papers.

Degree and dissertation policies and procedures can be found on the  Doctoral-Inside website. Any questions can be sent to Danielle Tadros (dtadros@wharton.upenn.eduor 215-898-2619).