Feiyi is currently undertaking a dual doctoral program in Psychology and Marketing at the University of Pennsylvania. She previously completed her Bachelor's degree, majoring in Psychology and minoring in Consumer Psychology and Statistics, at the same institution. Her research focuses on the cognitive foundations that underpin human judgment and decision-making processes. By merging psychological theories with computational modeling, she seeks to gain deeper insights into consumer behavior. Advisor: Sudeep Bhatia, Ph.D.