Barbara Mellers

I. George Heyman University Professor
BA, Psychology, University of California, Berkeley;
PhD, Psychology, University of Illinois
Office Location: 
Solomon Labs, 3720 Walnut St, Room C1
CV (file): 
Research Interests: 
Judgment and decision Processes
Specific Research Areas: 

Behavioral Decision Theory, Behavioral Economics, Human Prediction and Forecasting, Effects of Emotions on Choice; Micro and Macro Fairness Concerns; Preference Measurements; Improving Judgment and Choice and Policy Implications 

Research Synopsis: 

I am interested in how and why people develop preferences, build up beliefs, update them, make judgments,  and arrive at choices, I study how people’s actual judgments and decisions deviate from principles of logic and rationality due to considerations of fairness, anticipated emotions, contextual effects, or response mode effects (i.e., how the question is asked). I  use laboratory studies to manipulate and control variables that tell us about underlying processes. I also do larger scale field experiments to study how to improve human predictions of geopolitical and economic events. I am interested in how political orientations influence predictions and how to  to reduce polarization and correct for noise and biases. These interests stem from the basic question of how behavioral decision making can shape better public policies and interventions.



Courses Taught: 
PSYC 253 Judgments and Decisions
PSYC 600 proseminar in Judgments and Decisions
MDS 521 Judgments and Decisions
MKTG 211 Consumer Behavior
MKTG 960 Seminar in Consumer Behavior