Barbara E. Kahn

Patty and Jay H. Baker Professor of Marketing

Professor, Medical Ethics & Health Policy, Perelman School of Medicine

kahn@wharton.upenn.edu

215-898-5404

700 Jon M. Huntsman Building
The Wharton School
University of Pennsylvania

Website

CV File

Research Interests

Decision Processes

Education

BA, University of Rochester

MBA, MPhil, Ph.D., Columbia University

Selected Publications

Townsend, C. and B. E. Kahn (2014), “The “Visual Preference Heuristic:” The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload,” Journal of Consumer Research, February, 40(5), 993-1015.

Sevilla, J. and B. E. Kahn (2014), “The Effect of Product Shape Completeness on Size Perceptions, Preference and Consumption,” Journal of Marketing Research, LI (February), 57-68.

Deng, X, B. E. Kahn, R. Unnava, and H. Lee (2016), “A ‘Wide’ Variety: The Effects of Horizontal vs. Vertical Product Display,” Journal of Marketing Research, 53 (5), 682-698.

Sevilla, J, J. Zhang and B. E. Kahn (2016), “Anticipation of Future Variety Reduces Satiation from Current Experiences,” Journal of Marketing Research, 53 (6), 954-968.

Kahn, B. E. (2017), “Using Visual Design to Improve Customer Perceptions of Online Assortments, Journal of Retailing, 93 (March), 29-42.