Dolores Albarracin, PhD, University of Pennsylvania

 

Title:"Communicating Behavior: Bottom-Up Processes of Social Influence" 

Abstract: This talk will begin with an analysis of interindividual processes of person perception and communication that unfold in brief verbal messages such as those on social media. I will describe experiments designed to establish whether merely alluding to behaviors can influence others to perform those behaviors. After discussing the processes underlying the effects of interindividual messages, I will present big data research by which effective interindividual messages can be elevated to authorities within communities. I will conclude with an analysis of the challenges of mobilizing authorities and describe field and experimental research on the bottom-up, social action mechanisms that inspire them to work toward solving problems in their communities.

 

 

 

URL for more information: https://www.nursing.upenn.edu/details/profiles.php?id=17310