Barbara E. Kahn

Patty and Jay H. Baker Professor of Marketing

BA, University of Rochester

MBA, MPhil, Ph.D., Columbia University

Office Location: 
700 Jon M. Huntsman Building, The Wharton School, University of Pennsylvania
Phone: 
215-898-5404
Research Interests: 

Decision Processes

Selected Publications: 

Kahn, B. E. and Wansink, B., “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research, March 2004, Vol. 30 (4), 519-534

Ratner, Rebecca K. and B. E. Kahn, “The Impact of Private vs. Public Consumption on Variety Seeking Behavior,”Journal of Consumer Research, September 2002, Vol. 29 (2), 246-258.

Luce, M. F. and B. E. Kahn, “Avoidance or Vigilance: The Psychology of False Positive Test Results,” Journal of Consumer Research (1999) Dec, Vol. 26, Iss. 3. 242-260.

Luce, M. F. and B. E. Kahn, “Avoidance or Vigilance: The Psychology of False Positive Test Results,” Journal of Consumer Research (1999) Dec, Vol. 26, Iss. 3. 242-260.