Professor Gal Zauberman studies consumer behavior, time in judgment and decision making, and memory for emotions and choice. In his research, Professor Zauberman focuses on factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in judgment and decision making. On this topic, Zauberman examines the psychological mechanisms that govern the way people develop preferences for outcomes in the future. He also studies how the pattern of a sequence of outcomes over time affects people's evaluation of a consumption sequence. More recently, he began work on how people evaluate forthcoming activities and how these activities affect their special memories for past events. The key idea is that people choose activities not just because of their immediate enjoyment, but because of how they relate to previous special memories.
Psychology Graduate Group
Kim, B. Kyu, and Gal Zauberman (2012). Can Victoria’s Secret Change the Future? A Subjective Time Perception Account on Sexual Cue Effects on Impatience. Journal of Experimental Psychology: General (forthcoming).
Kim, B. Kyu, Gal Zauberman, and James R. Bettman (2012). Space, Time, and Intertemporal Preferences. Journal of Consumer Research (forthcoming).
Zhao, Min, Steve Hoeffler, and Gal Zauberman (2011). Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome-Simulation. Journal of Marketing Research. 48 (5), 827-839.
Malkoc, Selin A., Gal Zauberman, and James R. Bettman (2010). Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences. Organizational Behavior and Human Decision Processes. 113(2), 112–126.
Zauberman, Gal, Jonathan Levav, Kristin Diehl, and Rajesh Bhargave (2010). 1995 Feels So Close Yet So Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time. Psychological Science. 21(1), 23–31.
Kim, B. Kyu and Gal Zauberman. Perception of Anticipatory Time in Temporal Discounting (2009). Journal of Neuroscience, Psychology, and Economics. 2 (2), 91–101.
Zauberman, Gal, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman (2009). Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences. Journal of Marketing Research. 46 (4), 543-556.
Zauberman, Gal, Rebecca K. Ratner, and B. Kyu Kim (2009). Memories as Assets: Strategic Memory Protection in Choice over Time. Journal of Consumer Research. 35 (5). 715-728.
Lynch, John G., Jr. and Gal Zauberman (2007). Construing Consumer Decision Making. Journal of Consumer Psychology. 17 (2), 107-112.
Zhao, Min, Steve Hoeffler, and Gal Zauberman (2007). Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts. Journal of Marketing Research. 44 (2), 379-388.
Malkoc, Selin A. and Gal Zauberman (2006). Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon. Journal of Marketing Research. 43 (4), 618-627.
Zauberman, Gal, Kristin Diehl, and Dan Ariely (2006). Hedonic versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes. Journal of Behavioral Decision Making. 19 (3), 191–211.
Lynch, John G., Jr. and Gal Zauberman (2006). When Do You Want It? Time, Decisions, and Public Policy. Journal of Public Policy & Marketing. 25 (1), 67-78.
Malkoc, Selin A., Gal Zauberman, and Canan Ulu (2005). Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability. Psychological Science. 16 (5). 411-417.
Diehl, Kristin and Gal Zauberman (2005). Searching Ordered Sets: Evaluations from Sequences under Search. Journal of Consumer Research. 31 (4). 824-832.
Zauberman, Gal and John G. Lynch, Jr. (2005). Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money. Journal of Experimental Psychology: General. 134 (1). 23-37.